COVID-19 Update: To learn more about our promise to parents during this time, and for a list of direct-ship retailers, Click Here

Giving parents the promise of benefits, confidence, and knowledge.

The Similac® StrongMoms® Rewards program offers personalized gifts and benefits, like free formula samples and baby formula coupons. But the program is about more than just savings. You’ll get nutrition guidance, ongoing tips and education, and offers—all delivered right to your email.

  • Know Know
    We promise to deliver the knowledge you need to be confident in your promise to give your baby the very best. You’ll get email updates that include helpful guides, tips, and nutrition information tailored specifically to your baby’s growth.
  • Save Save
    We promise to give you benefits, such as personalized savings, to help with your promise to keep your baby fed. To help save you money, there are up to $400* in savings and exclusive benefits.
  • Grow Grow
    We promise to give different formula options to support your promise to help your baby grow. And because every baby is unique, we’ll show you options that suit baby’s unique needs for helping give her a strong start.

Merchandise available at select participating OB offices and hospitals only.

*Offers may vary.


Join today. Get the promise of Similac® StrongMoms® Rewards and:
  • Up to $400* in savings
  • Nutrition guidance for your pregnancy
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SIGN UP/SIGN IN * Offers may vary.